The ‘Brrr’ Basket

The ‘Brrr’ basket is the latest trend happening on TikTok!  It gained popularity in 2023, however has had a surge in 2024.

It’s a take on a ‘Christmas Eve Box’ gifting someone you love a basket all things warm and cosy, inspired by the feeling of wrapping up in a cosy blanket.

There are no rules, but fill the basket with items suited to snuggling up on the sofa on a cold winter's evening.  Gifts can vary, but there is a ‘self-care’ element to it too!  Scented candle, favourite chocolate, bottle of wine all wrapped in a gorgeous blanket. There's a theme emerging for curating colour-coordinated gifts, making the ‘brrr’ basket an aesthetically pleasing present to receive too.

The ‘brrr’ basket trend is all about offering a thoughtful blend of cosy essentials and personal touches — the perfect gift that feels like an embrace. 

Pick a cosy basket: Start with a woven basket or something that feels natural and rustic like our Round Seagrass Baskets with Handles – Essence or Square Handwoven Basket – Essence. Baskets with handles or different textures add a visual layer of cosiness. 

Add a soft foundation: Drape a soft blanket or throw at the bottom to add height and create a cosy foundation like our Recycled Wool Blanket in Olive Herringbone – Essence. This throw becomes part of the gift, adding warmth and colour. For extra seasonal charm, include a pair of socks or slippers for that perfect snuggle-up vibe.

Curate indulgent essentials: Fill the basket with treats and items that promote relaxation and comfort. Think of luxurious hand creams, a small jar of homemade jam, seasonal teas, or a festive hot chocolate kit. These are the little indulgences that say, "you deserve this". Add items like a mini toiletry kit or even a small book or magazine.

Feature a hero item: Add something unique that stands out — a beautifully scented candle like our Wxy Classic Mini Soy Wax Candle in Various – Essence, a handcrafted mug, or a premium bar of chocolate. This is the piece that will make the recipient smile every time they reach for it.

Finish with festive flourishes: Tuck in a sprig of evergreen pine, cinnamon sticks, or dried oranges to add a touch of festive magic. You can also tie the basket with a ribbon for a finishing touch that feels like unwrapping the season itself.